Packnomics = The Economics of Packaging Design and Size

Packnomics = A packaging consulting firm dedicated to minimizing the overall landed costs of products. An integrated and systematic approach to more intelligent product and packaging design, smarter testing, procurement engineering, damage reduction, better consumer usability, environmentally responsible material selection, and material handling guidance all leads to lower costs and increased customer satisfaction. 

Kevin Howard is the principal consultant for Packnomics, LLC.  Kevin has been a practicing packaging engineer since 1984, after receiving BS and MS degrees in Packaging from Michigan State University and holding internships at IBM, MTS Systems, a research assistantship at the School of Packaging, and teaching Packaging Dynamics for two years during graduate school.  When appropriate, Kevin enlists other packaging consultants, test labs, and packaging suppliers to attain the best results in the least amount of time possible.  His well documented successes and creative problem solving during 17 years as the senior packaging engineer for Hewlett-Packard's largest product line, inkjet printers, now can be utilized by others interested in exploring opportunities to reduce costs in dramatic ways, oftentimes while simultaneously improving quality.

Kevin Howard also works with lawyers as an expert witness.  His background in transport packaging has allowed him to develop a deep understanding of how items should be packaged for different distribution systems, how packaging and products should be tested to help assure damage-free shipping and injury-free use by consumers, and a long history of direct field observations have educated him in how products can be mis-handled. 

Kevin is also available for teaching Design for Distribution short courses.  Kevin has taught courses at two universities  on distribution packaging and testing.  A customizable course will be focused on how companies can dramatically reduce costs through better packaging design, smarter product design, more effective testing methods, and developing a more refined process to achieve the lowest possible landed costs for products.